Why We Created Snaply

Giacomo Venier
Giacomo Venier2025-12-216 min read

Why We Created Snaply: The Future of AI is Local

The world is changing faster than ever, driven by the rapid evolution of Artificial Intelligence. Yet, for most people, "AI" still feels like something that lives in a data center thousands of miles away: a slow, expensive, and privacy-invading cloud service.

We created Snaply to change that. Our mission is to empower every macOS user by distributing the full power of state-of-the-art local AI directly to their machines. We believe your computer should be more than just a terminal for cloud services; it should be an intelligent extension of your own mind.

Table of Contents


The Mission: AI for Everyone, On-Device

MacOS users have some of the most powerful hardware on the planet. The Apple Silicon chips (M1, M2, M3, and now M4/M5) are designed specifically for machine learning, featuring dedicated Neural Engines that can perform trillions of operations per second.

Yet, most AI tools today still ask you to upload your sensitive data to their servers. We see this as a massive wasted opportunity. Why wait for a server in another country to process your request when the hardware on your desk is more than capable of doing it instantly?

We believe that the future of AI is local.

By running models locally, we eliminate the need for expensive cloud subscriptions, remove the lag of network requests, and, most importantly, ensure that your data never leaves your device. Snaply is our way of bridging the gap between cutting-edge AI research and the tools you use every day.

The Three Pillars of Local AI

Our vision for Snaply is built on three fundamental principles that we believe should define the next generation of software.

1. Absolute Privacy

Privacy shouldn't be a premium feature; it should be the default. When you use Snaply, your audio recordings, transcripts, and documents never touch the internet. This makes it the only viable choice for professionals handling sensitive information: lawyers, doctors, researchers, and executives.

2. Blazing Speed

Cloud AI is bound by the laws of networking. Even with a fast connection, there's always a delay. Local AI is bound only by the speed of your silicon. Because Snaply runs on-device, the response time is near-zero. It keeps you in the flow, rather than making you wait for a spinner to finish.

3. Zero Cost & Accessibility

Cloud AI is expensive because servers are expensive. By leveraging your hardware, we eliminate those overheads. This allows us to provide state-of-the-art AI capabilities for free to individual users, democratizing access to the world's most powerful technology.


Why We Started with AI Dictation

We chose AI dictation as our first application because it’s one of the most immediate and impactful uses of AI. Typing is a bottleneck for human creativity. We can speak at 150 words per minute but most people type at 40-60.

However, existing dictation tools are often:

  1. Inaccurate: Standard system dictation fails on technical terms, names, or accents.
  2. Privacy-Invasive: Most high-quality tools are cloud-based and record your voice on their servers.
  3. Slow: The round-trip to the cloud creates a noticeable lag that breaks your "flow."

Snaply Dictation solves all three. It provides near-perfect accuracy using state-of-the-art models like Nvidia Parakeet, runs completely offline, and is free for individuals.

Speed is the ultimate feature. When dictation is local, there is no "wait" for the server to respond. It feels like an extension of your own mind.


Deep Dive: Why Snaply Dictation is Different

If you've tried other dictation apps, you might wonder why Snaply feels so much smoother. The difference is in the architecture:

1. Neural Engine Optimization

We don't just "run" models. We optimize them specifically for the Apple Silicon Neural Engine. This means we get higher performance with lower battery impact than apps that simply port cloud models to the Mac.

2. Context-Aware Processing

Snaply isn't just listening to sounds; it understands language. Our models are trained to handle "umms," "ahhs," and repetitions, giving you a clean transcript that's ready to use.

3. Native Integration

Snaply is built for macOS. It doesn't live in a browser tab. It's a global utility that works wherever you type, whether it's Slack, Discord, Microsoft Word, or your favorite IDE.


Beyond Dictation: The Roadmap to an All-in-One AI Suite

AI Dictation is just the foundation. Our goal is to make Snaply the central hub for AI solutions that make life better on macOS. We are actively working on expanding our suite to include:

  • AI Meeting Notes: Imagine finishing a Zoom call and having a perfect, summarized transcript waiting for you locally, without a "bot" ever joining the call.
  • Workspace Intelligence: An AI that understands the files you're working on and helps you find information across your local documents instantly.
  • Universal Translation: Instant, high-quality translation for any text on your screen, processed without sending a single byte to a translation server.
  • Privacy-First Grammar & Style: A powerful alternative to cloud-based writing assistants that respects your intellectual property and privacy.

We want to bring all these solutions under one roof, ensuring they are all fast, local, and private.

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A Sustainable Future for Privacy

We aren't just building an app; we're building a new way to use computers. We believe that by 2030, every meaningful AI task will happen on-device. Snaply is here to lead that transition for the Mac community.

We sustain our mission by offering premium features and centralized management to enterprises. Large organizations have the budget and the need for these tools, which allows us to keep the core experience free for you.

We are just getting started, and we can't wait to show you what's next.


Ready to try the future of AI? Download Snaply for Mac and start dictating today.